TheArchitectShow 3 -tAS3 comes in December 2021, at Metropolitan Expo Athens, GR | The expo is strictly compliant with CovidShield Protocols

The Architect Show (tAS) is a time & cost efficient 2 day event, with an exclusive audience, that connects the leading brands and experts of GroundBreaking Interior Decoration & Innovative Materials with Architects, Designers and Real Estate Entrepreneurs. TAS3 focuses on the exchange of knowledge and innovative ideas, while being a channel of dialog between all the stakeholders of the Build and Materials Enterprise via a series of curated Seminars, Conferences, Exhibitions, Educational and Inspirational lectures and Discussion Panels. ARCHISEARCH.gr, the leading online magazine for Architecture & Design & Vassilios Bartzokas the founder of the Design Ambassador Communication, P.R. & Production Company, guarantee the highest standards of creative direction and production design. The unique exhibition layout, thematic areas and experience of tAS is designed by Helen Brasinika, Design & Research Director/Co Founder of BllendDesign & Research Office, while the organization is by MEDEXPO.

11-12 December 2021

Open: 11:00 – 20:00


Beyond an innovative exhibition layout the project aspires to explore exhibition designs as adapting organisms and gain deeper knowledge and understanding in order to identify the ‘sequence’ of exhibition DNA’s and the genes they contain.

Taking into account global expo experiential data and following a grounded theory research methodology, the event deals with the need to further analyze exhibition designs. New models are generated from data, they adapt to changing environments, they evolve, then re-designed for the future.

Download Hall Layout

EXHIBITORS BOOTHS: Generic Info about Area 4. Trapezoid Booth | The Shell

The trapezoid booths act as the basic shells forming the exhibitor communities-white or black rows and clusters which are connected in alternating viewing angles to ensure optimal contact between exhibitors and visitors. The concept that was developed and explored during the previous event was that of forming strong communities. Despite having unique booths, the exhibitors developing activity in the same sector struggling to stand out among a strong competitive environment, a model was developed hat builds on the large theoretical literature on urban economics. Much of this literature has focused on the mono centricity model of a city,  there is only one CBD (central business district) and human workforce makes decisions regarding the  distance from the CBD of their living quarters. The decision was to develop a layout that creates an internal city structure that allows for many different locations to be developed as premium communities of well established exhibitor brands that are active in different sectors of the building and architecture enterprise (structural glass, sustainable surfaces for interior and exterior application, sustainable lighting solutions). In our model each exhibitor can benefit from the community (clusters or rows) they belong to and take advantage of their diverse network and resources in various ways. There are not central or prominent locations since all communities share optimum visibility, networking areas, sharing stools and culinary experience that turn each location into festivity areas.

The booths are connected via diagonal lanes of grey and black flooring materials to enable better traffic flows and way finding while there are stools, benches and urban furniture to allow the visitors to relax, network and engage with their environment. An unexpected layout is generated, allowing 120 exhibitors to communicate in a unconventional way their expertise, innovative products and materials as well as sustainable solutions for building the future of architecture and design. The dominating theme is the contrasting nature of black and white and the dyadic nature of conflicting elements. At the same time the thematic areas set the standards of experiential design to a new level in order to raise awareness, inform, educate and challenge all the stakeholders that are critically involved in the future of the built environment.

Area 1: The Lighting Pavilion negotiates soft architecture as an exploration of different light attributes. Diffusion, transparency and highly reflective values of materials set the transition area from the registration lounge to the curated experience. Light has the ability to transform, illuminate, emit different feelings by manipulating different quantities and qualities, and the unique way light interacts with materiality.  The visitor will cross the tunnel in order to enter Area 2, called Leap Of Faith. Two dark light absorbing cubes sets a theatrical atmosphere for the video installations where new architects share their sharp and fresh views on our man made and natural environment. Two completely dark environments dominated by the absence of light to allow a narrative to unfold about vision, listening, understanding, balancing on the edge of following scientific rules and the limitations to bypass them.  The absence of light creates a stimulative environment to sharpen listening and multi sensorial development. 

Area 3: Urban Theory-Fluid Solids challenges the shifting modes of the contemporary urban environment that attempts to set a new balance between living and working environments. Shifting modes between private and public, solid and fluid, vertical and horizontal, natural and man- made the area is a representation of a working_living space in the form of a serpentine that renegotiates the contemporary office environment and urban public spaces.  

Area 5: Eco Waves conference Area is a 800-square-meter area designed to allow fully compliance with CovidShield Protocols. The area is dominated by 2-meter free flowing carpet ribbons in black and white. It is about about Technology, Sustainability, Human centered design, Ecosystems, Adaptation, Evolution, Change. TAS3 focuses on the exchange of knowledge and innovative ideas by continuing the successful narrative that was developed during the previous 2019 event. The dialog will evolve bringing to the foreground of urban planning socio spacial structures, the role of development and leaders in Real Estate. A purposeful and curated series of Seminars, Conferences, Educational and Inspirational lectures and Discussion Panels. ARCHISEARCH.gr, the leading online magazine for Architecture & Design, in partnership with Vassilios Bartzokas the founder of the Design Ambassador Communication, P.R. & Production Company guarantees the highest standards of creative direction and production design. 

Area 6: The Pandemic Materiality is a curated area that presents innovative materials, antimicrobial surfaces and ground breaking technology that complies with LEED or Well certifications. Pandemic indicates a future that needs to focus on building resilient environments.

Area 7: Food and beverage area called Generations  BAR deals with the mindsets of different Generations. It is designed as an interaction and networking area where a free flowing installation made by Glass Reinforced Polyester in Black and white acts as the focal point stimulating conversation, exchange of ideas, brainstorming and big data transmission.  

Area 8: Finally the photographer’ s eye is a curated area of two black alleys that present materiality in a pluralism of built urban and rural architectural masterpieces. Photographers’ work is not about just capturing the moment or freezing the time. They construct a meaningful and evolving narrative about architecture as a complicated combination and structure of materials that evoke feelings, history, meaning and purpose.