The innovative exhibition layout of tAS, lies in the coherent ability of exhibition designs to transcend the mere presentation of objects and products, into an experiential process that informs and educates while creating content and context of emotional engagement.​

The uniform square units are the basic shells developed into black and white clusters, allowing the contrasting nature of black and white to stand out and lead the visitors along the diagonal axis routes.

The unconventional floor plan maximizes orientation, while enabling the visitors to interact with the exhibitors, network and relax at short manageable intervals that counteract physical and mental fatigue.​